In case you haven’t been paying attention… 📺 – YouTube is now the #1 streamer by watch time.– It’s also the #1 podcast platform. 🎙️– And now, more […]
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Posts archive for 2025
New Research Shows Organic Social is a Critical Growth Driver—Here’s How to Measure and Scale It
Organic Social is More Powerful Than Ever—How Are Marketers Taking Advantage to Drive Results? For years, organic social has been the overlooked workhorse of digital marketing—valuable, but rarely […]
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Mondo Metrics: The Future of Media Measurement Is Here
Every great analytics company gets acquired. Some disappear. Some evolve.
I built Delmondo, one of the first social video analytics platforms. It was acquired.
Now, I’m back—because measurement hasn’t kept up with the way people consume content.
The Problem: The Way We Consume Media Has Changed. Measurement Hasn’t.
Read moreBrands Don’t Have a Content Problem. They Have a Measurement Problem.
In today’s content economy, brands are pumping out more videos, reels, graphics, and stories than ever before. It’s a volume game—or at least, that’s what we’ve been told. […]
Read moreWhy Smart Teams Don’t Just Buy Dashboards. They Buy the Ability to Win.
Most analytics platforms try to impress you with features.APIs. Integrations. Custom charts. At Mondo Metrics, we’re not here to impress you.We’re here to make you dangerously effective. What […]
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🎄 Christmas by the Numbers: NFL & Netflix Break Records 🎥🏈
This past Christmas, Netflix and the NFL teamed up to deliver a historic holiday moment that redefined sports broadcasting and streaming. With nearly 65 million unduplicated U.S. viewers, […]
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