In case you haven’t been paying attention… 📺 – YouTube is now the #1 streamer by watch time.– It’s also the #1 podcast platform. 🎙️– And now, more […]
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All Signal, No Noise: The Mondo Metrics Blog
New Research Shows Organic Social is a Critical Growth Driver—Here’s How to Measure and Scale It
Organic Social is More Powerful Than Ever—How Are Marketers Taking Advantage to Drive Results? For years, organic social has been the overlooked workhorse of digital marketing—valuable, but rarely […]
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Mondo Metrics: The Future of Media Measurement Is Here
Every great analytics company gets acquired. Some disappear. Some evolve.
I built Delmondo, one of the first social video analytics platforms. It was acquired.
Now, I’m back—because measurement hasn’t kept up with the way people consume content.
The Problem: The Way We Consume Media Has Changed. Measurement Hasn’t.
Read moreBrands Don’t Have a Content Problem. They Have a Measurement Problem.
In today’s content economy, brands are pumping out more videos, reels, graphics, and stories than ever before. It’s a volume game—or at least, that’s what we’ve been told. […]
Read moreWhy Smart Teams Don’t Just Buy Dashboards. They Buy the Ability to Win.
Most analytics platforms try to impress you with features.APIs. Integrations. Custom charts. At Mondo Metrics, we’re not here to impress you.We’re here to make you dangerously effective. What […]
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🎄 Christmas by the Numbers: NFL & Netflix Break Records 🎥🏈
This past Christmas, Netflix and the NFL teamed up to deliver a historic holiday moment that redefined sports broadcasting and streaming. With nearly 65 million unduplicated U.S. viewers, […]
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How Social Media Platforms Count Views
👀 What’s in a View? 👀 It feels like Groundhog Day all over again – Instagram is getting rid of the impressions metric, the plays metric, and replacing […]
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Podcasts and YouTube: The Rising Powerhouses of Modern Media
The media landscape is undergoing a profound transformation. As YouTube and podcasts grow in popularity, they are reshaping how audiences consume content and connect with creators, brands, and […]
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Sports viewing on YouTube is coming for your living room marking a tipping point for teams and creators
The way audiences consume sports content is evolving rapidly. YouTube’s recent report that watch time for sports content on TV screens has grown by over 30% year-over-year highlights […]
Read moreYour Data Is a Mess. And It’s Costing You.
Let’s be honest. Your data is a mess. Not because you’re lazy. Not because you’re doing something wrong. But because the entire system you’ve been handed is designed […]
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