In the same way Eugene Schwartz once broke down the levels of customer awareness, we’ve broken down the journey that every content team must take to achieve true […]
Read more
Currently browsing: Insights
Why This Vine Strategy is Your Key to YouTube Success on TV Screens 📺🍇🚀
Hey creators, let’s rewind a bit—remember Vine? Vine changed the game with just 6-second clips. But smart creators quickly realized there was even more potential beyond the app. […]
Read more
How to Optimize Your YouTube Content for TV Viewing
With the rise of YouTube consumption on TV screens, creators have a unique opportunity to reach new audiences and significantly boost ad revenue. In fact, December, YouTube said creator […]
Read moreVideo Podcast Analytics 101
Video podcasting has transformed dramatically from a simple audio medium into a robust multi-platform ecosystem. Creators who once focused solely on audio content now find themselves managing content […]
Read more
The Best Live Content Captures the Stories No One Expects
When you’re producing content around live events, it’s natural to focus on the big, expected moments—game-winning plays, MVP speeches, emotional celebrations. But the most viral, shareable content? More […]
Read more
Social is TV. TV is digital. Digital is everything.
In case you haven’t been paying attention… 📺 – YouTube is now the #1 streamer by watch time.– It’s also the #1 podcast platform. 🎙️– And now, more […]
Read more
New Research Shows Organic Social is a Critical Growth Driver—Here’s How to Measure and Scale It
Organic Social is More Powerful Than Ever—How Are Marketers Taking Advantage to Drive Results? For years, organic social has been the overlooked workhorse of digital marketing—valuable, but rarely […]
Read more
Mondo Metrics: The Future of Media Measurement Is Here
Every great analytics company gets acquired. Some disappear. Some evolve.
I built Delmondo, one of the first social video analytics platforms. It was acquired.
Now, I’m back—because measurement hasn’t kept up with the way people consume content.
The Problem: The Way We Consume Media Has Changed. Measurement Hasn’t.
Read more
🎄 Christmas by the Numbers: NFL & Netflix Break Records 🎥🏈
This past Christmas, Netflix and the NFL teamed up to deliver a historic holiday moment that redefined sports broadcasting and streaming. With nearly 65 million unduplicated U.S. viewers, […]
Read more
How Social Media Platforms Count Views
👀 What’s in a View? 👀 It feels like Groundhog Day all over again – Instagram is getting rid of the impressions metric, the plays metric, and replacing […]
Read more