NEW YORK — June 17, 2026 — Deep Blue Sports + Entertainment, the world’s first dedicated women’s sports firm, and Mondo Metrics, the cross-platform analytics and intelligence system for modern media brands, today announced a strategic partnership centered on the launch of the Women’s Sports Index, powered by MondoTrends. The real-time Index is a digital platform built to create a benchmarking standard for women’s sports, primarily through social media data. The Index will provide subscribers the insights needed to plan for and evaluate media value against women’s sports content, properties, influence and more, helping brands and rights holders transact with greater confidence. Learn more at: https://womensportsindex.com/
The Women’s Sports Index addresses the persistent data gaps and lags that hinder the ability to plan and allocate media investments along with valuing and measuring women's sports effectiveness, thereby limiting commercial growth and monetization opportunities.
A Market Ready for Better Measurement, Shared Benchmarks
Women’s sports has entered a new commercial era, with global revenues projected to surpass $3 billion in 2026, up from $2.4 billion in 2025, according to Deloitte. Yet as sponsorship, media and brand investment accelerates, marketers and rights holders still face fragmented data, inconsistent benchmarks and limited visibility into which content, creators and partnerships are driving measurable value.
“While women’s sports certainly needs more investment, the space also needs better intelligence around that investment to validate and drive it,” said Laura Correnti, CEO of Deep Blue Sports + Entertainment. “Brands need confidence before they spend, visibility while campaigns are live and measurable proof when it’s time to renew. Leagues, teams and athletes need a clearer understanding of what content is working, how they compare to the market and how to turn that into commercial value. This partnership is designed to close the inextricable insights and investment gap.”
“The women's sports market has reached a point where momentum alone isn't enough,” said Nick Cicero, Founder and CEO of Mondo Metrics, whose prior measurement platform was acquired by Conviva. “Deep Blue understands the strategy, relationships and commercial dynamics of this category better than anyone. By pairing that expertise with Mondo's measurement and intelligence infrastructure, we can help brands, properties and athletes move from anecdote to accountability.”
Planning, Measurement and Advisory Services
The partnership also includes a new media planning and measurement advisory offering from Deep Blue and Mondo. For brands, the offering supports pre-campaign planning, athlete and creator evaluation, live campaign measurement, optimization guidance and post-campaign reporting tied to performance and ROI. For leagues, teams, athletes and operators, it supports unified performance analysis, competitive benchmarking, content intelligence and strategic guidance to turn audience engagement into stronger commercial positioning and packaging.
Women’s Sports Index: Tracking Audience Value and Commercial Momentum
The Women's Sports Index is a cross-platform content intelligence system built to help the market understand the athletes, teams, leagues, stories and formats driving audience engagement across women's sports. Powered by MondoTrends, the Index ingests every post published by professional women's sports teams, leagues and athletes across Instagram, TikTok, YouTube, Facebook and other digital channels — tracking the full market in real time. When the Index identifies a content trend or engagement signal, it's measured against the entire field, giving marketers and properties a ground-truth view of what's breaking through, where audience momentum is building and how any given athlete, league or team compares to the market.
Early data from the Index shows the kinds of signals brands can act on:
- Celebrity sightings and walkout aesthetics — capturing cultural moments like Aubrey Plaza and Teyana Taylor at women's sports events — produced a 3.3x engagement lift and 405K engagements per post, as properties shift from game footage to "Main Event" framing.
- Rookie arrival and draft hype content — the raw emotional moment of athletes like Azzi Fudd and Alanna Smith joining their new teams — delivered a 2.0x lift and 1.7M views per post. Fudd's GEICO partnership announcement became GEICO’s highest social engagement day of the year, demonstrating how arrival moments create immediate sponsorship activation windows.
- Raw, handheld and interactive content that lowers the fourth wall — like LOVB's "UP OR DOWN?" format — generated a 1.8x engagement lift, making athletes feel accessible and content feel peer-created rather than brand-produced.*
“Mondo Metrics has given us clarity and perspective on what content is breaking through for our teams and athletes,” Matt Wickline, VP Media & Content Business Development, LOVB. “By giving us a clear, cross-platform view of who and what is truly resonating with audiences, we've been able to quickly identify how we stack up to competitors and how our athletes stack up against each other. At the end of the day, those are the insights we need to grow our brand and tap into volleyball culture worldwide.”
Together, Deep Blue and Mondo are positioning the Women’s Sports Index and MondoTrends as a shared intelligence layer for the next phase of women’s sports growth. By combining proprietary metrics with strategic guidance, the partnership helps athletes, brands, leagues, teams and operators measure audience value, identify commercial opportunity and make more confident decisions in a rapidly expanding market.
The Women’s Sports Index will initially be available to Deep Blue and Mondo clients, with select market trends and insights released on a recurring basis.
To learn more about this joint offering, visit: https://womensportsindex.com/
*Engagement lift is calculated against each property’s recent average content performance within the Index.
About Deep Blue Sports + Entertainment
A woman-owned company founded in 2023, Deep Blue is the world's first firm exclusively dedicated to drive commercial investment into women's sports. Recognized by Sports Business Journal as a Women's Sports Power Player in its first year in business, Deep Blue is the industry leader in supporting strategic brand investment into women’s sports through partnerships, media, creative campaigns and activations. The firm also has an IP and events division, which includes the annual Business of Women's Sports Summit and the co-founding of iHeart Women’s Sports in partnership with iHeartMedia. Deep Blue announced Deep Blue Ventures in 2026, making initial investments into LOVB San Francisco and Sequel. Please visit Deep Blue Sports + Entertainment for more information and follow the firm on Instagram and LinkedIn.
Media Contact:
Deep Blue Press
press@dbse.com
About Mondo Metrics
Mondo Metrics is the intelligence infrastructure for the content economy, powering measurement for some of the fastest-growing brands across sports, media, entertainment, and the creator ecosystem. Through its measurement-as-a-service model, Mondo centralizes and enriches data across social, video, podcasts, streaming, newsletters, websites, and more—helping leagues, publishers, brands, and creators turn fragmented performance data into clear business intelligence, benchmarking, and strategic action. Customers and partners include LOVB Volleyball, the United Football League, Stocktwits, Chicago Sports Network, Deep Blue Sports & Entertainment, UPROXX, Arizona Cardinals, Miami Marlins, Generac, and more. Learn more at mondometrics.com.