MondoTrends is the competitive benchmarking platform for social teams at sports, media and creator brands. See what's breaking through across Instagram, TikTok, YouTube, X and Facebook — and exactly how your content stacks up against everyone you compete with.
Engagement lift
+149%
Mondo Score
6.1×
Trusted by leading sports, media and creator brands
The whole market, ranked
MondoTrends benchmarks you against your rivals — and any other industry you want to learn from. Whether you post more Reels than your peers, what video length actually wins, the DNA behind every overperformer: yours and everyone else's.
Every post in your market, ranked by how hard it overperformed. The Mondo Score grades each post against its own market — a 6.1× post did six times its peers' typical engagement — so you walk in already knowing what to steal.
Mondo Score
22×
Engagement lift
+149%
Fabrizio Romano · Last 7 days
vs. the preceding equivalent period
Total views
222.0M
Down 48.3%
Engagements
74.2M
Down 32.0%
Posts
116
Down 20.0%
Video eng. rate
33.42%
Up 31.5%
What changed
Engagements fell 32.0%; posting volume fell 20.0%; average engagement per post fell 15.0%.
Open any account for a performance snapshot benchmarked against its own prior period, a plain-English “what changed” summary you can paste into a recap, and a per-channel breakdown that rolls all of a brand's handles — Instagram, TikTok, X, YouTube — into one view.
Every week MondoTrends reads the top, median and bottom posts in your market and surfaces the cross-platform patterns driving engagement — each with a measured lift and the example posts behind it.
Definitive “here we go” announcements on major transfers drove the biggest lift this week.
Example posts attached
Posts with bold BREAKING or HERE WE GO graphics over a player and club crest consistently outperformed.
Example posts attached
Candid, off-field content — holidays, training, personal milestones — resonated across platforms.
Example posts attached
MondoTrends breaks every overperformer down to its DNA — format, hook, talent, length and theme — and shows the posts side by side. Spot the shared pattern in your top content and the market's, then build more of what works.
Your overperformers
Los Angeles Chargers
Justin Herbert training camp POV
Los Angeles Chargers
Mic'd up on the sideline
The market's overperformers
Philadelphia Eagles
Are we even surprised it was QB1?
Dallas Cowboys
QB1's big day — hbd Dak!
Shared DNA: player POV, under 15 seconds, shot candid. Your winners and the market's share the same genes — now you know exactly what to brief.
Content Mix benchmarks your format mix against the market's, so you can see where you over- or under-index. Planning more YouTube clips? The video-duration curve tells you the exact length that holds attention. Every chart ships with a plain-English takeaway you can drop straight into a report.
Format mix · You vs NFL market
You post 43% static vs the market's 30%. Reels are your biggest gap — 11 points behind your peers.
Engagement rate by video length
Keep clips under 15 seconds — they earn 4.87% vs 2.36% past 10 minutes.
Power Rankings score every account in a list from 0 to 100 and show who's climbing and who's sliding with weekly momentum moves. A quadrant map plots reach against engagement so you can see who's dominant, who's an engaged niche, and who's just broadcasting.
Coverage
Tens of thousands of accounts tracked and categorized out of the box. No setup project, no list-building sprint — the day you log in, your market and every market worth learning from is organized and ranked.
Every team
Pro sports coverage
Every pro men's and women's team and league, out of the box — across every major North American and global competition.
1,000s
Athletes & creators
Thousands of athletes and content creators, categorized by sport, league and market so comparisons are one click.
Top shows
Podcasts & YouTube
The top podcasters and YouTube showrunners in sports and culture — the accounts setting the format trends you're asked about.
5 platforms
Cross-platform
Instagram, TikTok, YouTube, X and Facebook tracked side by side, so a breakout on any platform never slips past you.
Missing an account? Any public handle can be added to your lists in seconds.
“The value is not just seeing what performed well after the fact. It is understanding what is gaining momentum, how our content stacks up in the broader sports market and where we can make smarter decisions across content, partnerships and fan engagement.”
“MondoTrends has given us clarity and perspective on what content is breaking through for our teams and athletes... how we stack up to competitors and how our athletes stack up against each other.”
“As someone who built workflows around CrowdTangle for years, I've been waiting for something that fills that gap. I have somehow not been able to find anything to solve this void. I am beyond thrilled that MondoTrends does this.”
Request a free Trend Snapshot — a custom-built look at what's breaking through in your competitive set, with your accounts benchmarked against the market.
Plans start at $1,000/month — contact us for pricing and a demo.
Journalists and analysts: press@mondometrics.com