NEW YORK — August 5, 2026 — Mondo Metrics, a cross-platform audience intelligence company founded by Nick Cicero — whose prior measurement platform was acquired by Conviva — today launched MondoTrends, a new market intelligence product already being adopted across sports, media and entertainment by organizations including the Arizona Cardinals, United Football League, Underdog Sports, Los Angeles Chargers, and League One Volleyball (LOVB). Built for a market where teams, leagues, athletes, creators and publishers are all competing for daily attention, MondoTrends helps organizations identify where audience momentum is building, why it matters and how that attention can be turned into smarter content, sponsorship and commercial decisions.
Why the market needs it now
Sports and Creator-driven businesses increasingly behave like media networks, athletes are creators, podcasts are becoming video franchises, and teams and leagues compete for attention every day, not just on game day. The result is more performance data than ever, but less clarity. "CrowdTangle gave journalists, analysts and media operators a simple way to see what stories were moving," said Nick Cicero, Founder and CEO of Mondo Metrics.
"That kind of accessible leaderboard intelligence disappeared just as sports and entertainment became more fragmented — influence now moves across teams, leagues, athletes, creators, podcasts, YouTube channels, publishers, fan communities and international formats, often faster than legacy tools can measure it. MondoTrends brings back that spirit of discovery, but built to make sense of the modern sports and media market: what is moving, why it matters, who is gaining influence and where attention is being underpriced. Today's video-first, content-heavy publishers across sports, media, entertainment and creators need more than a leaderboard — they need an attention index that shows what formats are trending, what's holding attention and what the algorithms are surfacing. MondoTrends is built to be the answer to what CrowdTangle would have become."
At launch, MondoTrends supports:
- Cross-platform post search — search, filter and sort every post across the market by platform, keyword, account, format and performance, not just within your own channels, to view what’s over and under-performing
- Performance by format and video length — understand how content performs by video length, format and platform, so teams can see which lengths and styles are actually earning attention
- Automatically surfaced trends, powered by Mondo Intelligence — AI that detects emerging themes, formats and storylines across the market before they show up in anyone's competitive set
- Leaderboards and rankings for teams, leagues, athletes, creators, publishers, shows and content categories
- Audience momentum tracking to identify which properties, personalities and stories are gaining or losing attention
- Competitive benchmarking for sports properties, publishers, entertainment companies and creator-led media businesses
- Commercial opportunity mapping for brands, agencies, sponsorship teams and media sellers
- Partner-branded indices and reports, including category-specific intelligence products like the Women's Sports Index
- Custom Trend Snapshots for executive, content, sales and strategy teams
Initial focus areas include women’s sports, athlete-led media, sports creator networks, league and team benchmarking, sponsorship intelligence, media-publisher performance and emerging entertainment formats.
Early validation across sports, media and entertainment
MondoTrends is launching with early validation from leaders across professional sports, emerging leagues, fantasy and gaming, international entertainment and women’s sports, including the Arizona Cardinals, UFL, Underdog Sports, Los Angeles Chargers, and LOVB, among others.
“MondoTrends gives us a clearer view into how fans are engaging with the Arizona Cardinals across platforms, formats and moments,” said Surf Melendez, Vice President of Content, Creative and Brand at the Arizona Cardinals. “The value is not just seeing what performed well after the fact. It is understanding what is gaining momentum, how our content stacks up in the broader sports market and where we can make smarter decisions across content, partnerships and fan engagement.”
“MondoTrends has given us clarity and perspective on what content is breaking through for our teams and athletes,” Matt Wickline, VP Media & Content Business Development, LOVB. “By giving us a clear, cross-platform view of who and what is truly resonating with audiences, we've been able to quickly identify how we stack up to competitors and how our athletes stack up against each other. At the end of the day, those are the insights we need to grow our brand and tap into volleyball culture worldwide.”
“As someone who built workflows around CrowdTangle for years, I've been waiting for something that fills that gap,” said Brendan Kaminsky, founder of bknown agency, a boutique branding and social media firm specializing in sports and entertainment. “I have somehow not been able to find anything to solve this void. I am beyond thrilled that MondoTrends does this, giving us cross-platform visibility into what content is breaking through, who is driving the conversation and where attention is headed next.”
Powered by real-time market intelligence
The launch follows Mondo’s work powering the Women’s Sports Index, which was recently featured by Sports Business Journal and has become an early example of how MondoTrends can turn real-time content performance into market-level intelligence.
The Index analyzes content from professional women’s sports teams, leagues and athletes across Instagram, TikTok, YouTube and Facebook, measuring each signal against the broader field in real time.
Early Women’s Sports Index data shows the kind of commercial signal MondoTrends is built to surface:
About Mondo Metrics
Mondo Metrics is the intelligence infrastructure for the content economy, powering measurement for some of the fastest-growing brands across sports, media, entertainment, and the creator ecosystem. Through its measurement-as-a-service model and MondoTrends product, Mondo centralizes and enriches data across social, video, podcasts, streaming, newsletters, websites, and more — helping leagues, publishers, brands, and creators turn fragmented performance data into clear business intelligence, benchmarking, and strategic action. Customers and partners include LOVB Volleyball, the United Football League, Deep Blue Sports & Entertainment, UPROXX, Arizona Cardinals, Miami Marlins, Generac, and more. Learn more at mondometrics.com.
*Engagement lift is calculated against each property’s recent average content performance within the Index.