F1 Social Report · Teams Edition
The F1 grid,
measured.
Every post from every team account, from Australia to Sepang: which teams won the season on social, which won each race weekend, and what the best content looked like.
16 rounds · 11 teams · 5 platforms · 1 Mar – 8 Oct 2026
- Video views
- 11.95B
- Engagements
- 1.27B
- Team posts
- 66,238
- Of engagement to Mercedes & Ferrari
- 47%
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Free · 18 pagesMondo Metrics × Business of Speed
Inside the report
18 pages. Every team, every platform, every race weekend.
- 01Executive summary
- 02The social grid
- 03Ranking: video views
- 04Ranking: engagement
- 05Platforms: where each team earns
- 06Platform by platform: the leaders
- 07Formats: what the platforms reward
- 08Content themes
- 09Content mix by team
- 10Drivers as content
- 11Likes, comments and shares
- 12Brand partners: who got integrated
- 13Partner integration quality
- 14The season arc, race by race
- 15The season's best posts
- 16Team scorecards
- 17Methodology
- 18Conclusions
Business of Speed · The view from the paddock
“A partnership announcement gives fans an introduction, but that's it. What comes next should give them a reason to care about the brand's place in the team.”
Download the Teams Edition
Rankings, platform splits, content themes, driver impact, partner integrations and a scorecard for all eleven teams.
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Business of Speed
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Every post. Every competitor. Every platform. Ranked.
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Engagement lift
+149%
Mondo Score
6.1×