WNBA Benchmark Report · 2026 Season
The WNBA
season
on social.
What happened on Instagram, TikTok, YouTube, Facebook and X during the 2026 regular season, in plain English: who is the most viewed team in the WNBA on social, why Indiana is so far ahead, and what fans actually respond to.
15 teams · 5 platforms · May 8 – Sep 24, 2026
- Fan engagements
- 186M
- Short video views
- 1.06B
- Team posts
- 72K
- Typical Fever post vs the rest
- 10x
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Free · 18 pagesBy Mondo Metrics · Data from MondoTrends
Inside the report
18 pages. Every team, every platform, no jargon.
- 02The season in four numbers
- 03The standings
- 04Why Indiana is so far ahead
- 05Who gets the most out of every post
- 06Where fans engage
- 07Short video
- 08Longer clips win
- 09What fans actually respond to
- 10The ten biggest posts
- 11The ten most-watched videos
- 12Best video by engagement rate
- 13The new teams
- 14The season, week by week
- 15Where every team ranks
- 16How the league talks
- 17What we would tell the room
- 18Where the numbers come from
What we would tell the room
“The game is the floor. The people are the ceiling. The content fans want already exists in every building; it is what happens around the game.”
Download the season report
Standings, per-post efficiency, platform splits, video length, content types, the biggest posts and a scorecard for all 15 teams.
Mondo Metrics
Measurement for sports, media and creator brands. Data and analysis powered by MondoTrends.
WNBA social media benchmark
WNBA teams on social, answered.
Quick answers from the 2026 WNBA Benchmark Report. The full report has every team ranked across all five platforms.
Download the free report- Who is the most viewed team in the WNBA on social?
- The Indiana Fever dominate WNBA social media. Indiana generated 89.4M fan engagements in the 2026 regular season, nearly as much as the other 14 teams combined (96.8M), and owned 82 of the season's 100 biggest posts. On a per-video basis, the Dallas Wings have the most-viewed typical video in the league at 94.4K median views, ahead of Indiana at 79.9K.
- Which WNBA team has the most engagement on social media?
- Indiana leads with 89.4M engagements (likes, comments and shares), followed by Dallas (18.3M), Las Vegas (10.7M), Minnesota (10.7M) and Atlanta (10.3M). A typical Fever post gets about 10x the reaction of a typical post from any other team.
- How many views did WNBA teams get on short video in 2026?
- WNBA team accounts earned 1.06 billion short vertical video views: 610M on Instagram Reels, 350M on TikTok and 103M on YouTube Shorts.
- What is the best social media platform for WNBA teams?
- Instagram. It is the biggest platform for 14 of 15 teams and accounts for 60% of all engagement outside Indiana. Reels also deliver 57% of all video views, with a typical Reel getting three times the views of a typical TikTok.
- Does posting more help WNBA teams on social?
- No. Portland, Minnesota and Golden State each published more than 1,400 videos and their typical clip gets about 11K views. Dallas published 518 and its typical clip gets 94.4K.
Every post. Every competitor. Every platform. Ranked.
MondoTrends is the competitive benchmarking platform for social teams at sports, media and creator brands. See what's breaking through across Instagram, TikTok, YouTube, X and Facebook — and exactly how your content stacks up against everyone you compete with.
Engagement lift
+149%
Mondo Score
6.1×