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The Mondo Analytics Blog

All Signal, No Noise

Data-driven analysis, industry trends, and best practices for modern media strategy — straight from our team.

Mondo Metrics Launches MondoTrends to Bring Public Content Intelligence Back to Sports, Media and Entertainment
Featured
Product Updates

Mondo Metrics Launches MondoTrends to Bring Public Content Intelligence Back to Sports, Media and Entertainment

MondoTrends provides public social benchmarking and content intelligence, picking up where Crowdtangle left off.

5 min read
Nick Cicero
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Latest Articles

Women's Sports Wednesdays: Sept 15, 2026 - Sept 21, 2026

Women's Sports Wednesdays: Sept 15, 2026 - Sept 21, 2026

Here is a look at the top three content trends driving outsized engagement across platforms according to the MondoTrends Women's Sports Index.

Mike Metzler
September 23, 2026
NFL Week 1 TikTok Benchmark Performance Report

NFL Week 1 TikTok Benchmark Performance Report

NFL Kickoff Weekend on TikTok delivered a massive 63.2M views across all 32 team accounts, establishing short-form video as the primary battleground for digital fandom during opening week

Mike Metzler
September 22, 2026
YouTube Just Split Its Measurement System in Two. Here is How to Use Both.

YouTube Just Split Its Measurement System in Two. Here is How to Use Both.

There is a new metric in YouTube Analytics called Views (co-viewed), and I think it is one of the more important things to happen to creator and publisher measurement this year.

Nick Cicero
September 8, 2026
The US Open Is Proving Crossover Content Is a Women's Sports Superpower

The US Open Is Proving Crossover Content Is a Women's Sports Superpower

Unexpected collabs dominated US Open social feeds. From mixed doubles to cross-sport moments, star crossovers drove a massive +62% engagement lift over standard coverage.

Mike Metzler
September 1, 2026
5 Training Camp Content Trends NFL Teams Should Carry Into 2027

5 Training Camp Content Trends NFL Teams Should Carry Into 2027

See the 5 NFL training camp content trends that outperformed the league average, backed by MondoTrends leaderboard data across TikTok, IG, YouTube, X, and FB — plus how to repeat them.

Mike Metzler
August 27, 2026
We Built a Better CrowdTangle

We Built a Better CrowdTangle

MondoTrends brings back public benchmarking and content intelligence for the attention economy.

Nick Cicero
August 7, 2026
Case Study: How Telefe is turning a vertical-fiction hit into a repeatable playbook
Case Study

Case Study: How Telefe is turning a vertical-fiction hit into a repeatable playbook

How Telefe and Mondo Metrics measured a 24-episode, social-first microdrama across five platforms — and pinpointed exactly what made it work.

Nick Cicero
July 2, 2026
Caso de estudio: cómo Telefe está convirtiendo un éxito de ficción vertical en un modelo replicable

Caso de estudio: cómo Telefe está convirtiendo un éxito de ficción vertical en un modelo replicable

Nick Cicero
July 2, 2026
Case Study: How bknown Saved 300+ Hours of Reporting Time with Mondo Metrics
Case Study

Case Study: How bknown Saved 300+ Hours of Reporting Time with Mondo Metrics

By leveraging Mondo Metrics, bknown Agency transformed their analytics and reporting approach

Nick Cicero
June 28, 2026
Deep Blue Sports + Entertainment and Mondo Metrics Launch Women’s Sports Index to Help the Market Transact With Confidence

Deep Blue Sports + Entertainment and Mondo Metrics Launch Women’s Sports Index to Help the Market Transact With Confidence

The real-time Index gives advertising and sports stakeholders the data and insights needed to validate, initiate and allocate investments in women’s sports content.

Team Mondo
June 18, 2026
Mondo Metrics Accepted into ElevenLabs Startup Grant to Expand AI-Powered Content Analytics Across Audio and Video

Mondo Metrics Accepted into ElevenLabs Startup Grant to Expand AI-Powered Content Analytics Across Audio and Video

Mondo Metrics has been accepted into the ElevenLabs Startup Grant program, giving the company access to ElevenLabs’ voice AI technology as it expands its analytics capabilities

Nick Cicero
May 19, 2026
YouTube’s Parallel Ad Economy Is Booming—and It’s Scaling Faster Than Anyone Predicted
Reports

YouTube’s Parallel Ad Economy Is Booming—and It’s Scaling Faster Than Anyone Predicted

“On YouTube, sponsorships aren’t just impressions,” said Nick Cicero, Mondo Metrics Founder & CEO. “Brands are choosing to live inside a creator’s world—turning frequency into cultural relevance."

Mike Metzler
October 22, 2025
The Arena: Gridiron by Underdog Fantasy Rockets to YouTube's #2 Sports Show in Just One Month
Customer News

The Arena: Gridiron by Underdog Fantasy Rockets to YouTube's #2 Sports Show in Just One Month

Hosted by Skip Bayless and Gilbert Arenas, The Arena hits 23 million views in September, its first month of broadcasting

Nick Cicero
October 15, 2025
The Universal Law of Media Attention

The Universal Law of Media Attention

Every medium of attention begins in scarcity, expands into oversupply, enters fatigue, consolidates into a few survivors, and renews only when a new medium shifts the terms of attention.

Nick Cicero
September 26, 2025
Mondo Metrics Adds 24-Hour, 7-Day, and 30-Day Performance Slices
Product Updates

Mondo Metrics Adds 24-Hour, 7-Day, and 30-Day Performance Slices

Nick Cicero
August 11, 2025
What Is Audience Enrichment (and Why Now?)

What Is Audience Enrichment (and Why Now?)

It’s time we talked about Audience Enrichment—what it is, why it matters, and why 2025 is the moment to stop settling for surface-level insights.

Nick Cicero
August 2, 2025
How Social Media Platforms Count Views in 2025 (And Why It Matters)
Analytics

How Social Media Platforms Count Views in 2025 (And Why It Matters)

Nick Cicero
June 23, 2025
Mondo Metrics and Precise.AI Partner to Bring Verified Audience Intelligence to Creators, Podcasters, Athletes, and Media Publishers

Mondo Metrics and Precise.AI Partner to Bring Verified Audience Intelligence to Creators, Podcasters, Athletes, and Media Publishers

Mondo Team
June 10, 2025
Linkedin is going all-in on creator video

Linkedin is going all-in on creator video

Nick Cicero
May 1, 2025
Case Study: How bknown Saved 300+ Hours of Reporting Time and Drove 250M+ Impressions with Mondo Metrics

Case Study: How bknown Saved 300+ Hours of Reporting Time and Drove 250M+ Impressions with Mondo Metrics

Mondo Team
April 23, 2025
Webinar On Demand: First-Party Data in Flux: Why Controlling Your Data is a Competitive Advantage

Webinar On Demand: First-Party Data in Flux: Why Controlling Your Data is a Competitive Advantage

Team Mondo
April 22, 2025
Webinar: First-Party Data in Flux with Fox, Symitri, Raptive

Webinar: First-Party Data in Flux with Fox, Symitri, Raptive

Team Mondo
April 5, 2025
The Three Conversations Every Media Company Has Before Buying Analytics

The Three Conversations Every Media Company Has Before Buying Analytics

Most media companies do not have an analytics problem. They have a political problem.

Nick Cicero
April 2, 2025
The Ultimate Guide to Video Podcast Analytics (2025 Edition)
Analytics

The Ultimate Guide to Video Podcast Analytics (2025 Edition)

Nick Cicero
April 2, 2025
The Problem with Podcast Analytics Today: Bridging the Divide Between Audio and YouTube Data

The Problem with Podcast Analytics Today: Bridging the Divide Between Audio and YouTube Data

Nick Cicero
March 30, 2025
Why This Vine Strategy is Your Key to YouTube Success on TV Screens 📺🍇🚀

Why This Vine Strategy is Your Key to YouTube Success on TV Screens 📺🍇🚀

Mondo Team
March 12, 2025
The Best Live Content Captures the Stories No One Expects

The Best Live Content Captures the Stories No One Expects

Nick Cicero
March 3, 2025
New Research Shows Organic Social is a Critical Growth Driver—Here’s How to Measure and Scale It

New Research Shows Organic Social is a Critical Growth Driver—Here’s How to Measure and Scale It

Nick Cicero
February 20, 2025
Social is TV. TV is digital. Digital is everything.

Social is TV. TV is digital. Digital is everything.

Nick Cicero
February 11, 2025
Mondo Metrics: The Future of Media Measurement Is Here

Mondo Metrics: The Future of Media Measurement Is Here

Nick Cicero
February 5, 2025
Why Video Podcast Analytics Matter for Growth

Why Video Podcast Analytics Matter for Growth

Learn how video podcast analytics and podcast analytics drive growth, SEO, and monetization.

Nick Cicero
August 3, 2024

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